In defence of the bumbag

In defence of the bumbag

It’s one of the most divisive and all-out hated items in fashion history. But Grazia has recently published a piece in defence of the bumbag. And maybe it’s time we paid attention…

Over the past few seasons, bumbags have been appearing on the catwalks and fashion blogs, adorned with designer logos, and slung low over the hips. What’s more, they are undeniably practical — for holidays, festivals and days you want to carry nothing but your coconut latte — and, with the industry’s obsession with usability over the past few seasons, that’s justification enough.

But forget those vintage store bargain bin university throwbacks. The bumbag 2.0 been sleekened up and streamlined.
Here’s how you should be wearing the bumbag in 2017…


Stella McCartney reworked the classic bumbag at her SS17 show, dressing models in knitted skirts and tops with belt bumbags. Recreate on your summer vacay but don’t wear over anything remotely A-line or floaty as you risk looking like a hot air balloon.


It’s the simplest way to get around the ruching issue — wear it around your waist over a high-waisted trouser. You may looking a little teeny-bopper, but just ensure your choice of bumbag is fash enough to deal with it.

Shoulder It

Kendall and rumoured bf A$AP Rocky have been twinning with their choice of retro accessories. The rapper wore his Balenciaga bag over over an orange fleece and under a pink puffa. Admittedly, not a look anyone can pull off…

Convinced yet? If you need even more bumbag inspiration, look no further than the A-list. Kendall Jenner loves her brown leather Louis Vuitton bumbag, while Kate Hudson, Fergie, Rihanna, and Matthew McConaughey have also fallen for the retro charms of the ‘fanny pack’.

Get in on the trend before it goes out of fashion again. Just make sure you invest in a new-look version, and be prepared to ditch it the moment it stops being current.